Project Description


Meta4 presents 7 HR trends to watch in 2019


Madrid, 19th February 2019. The beginning of the year is a great opportunity for companies to analyse their results and make adjustments for setting new goals. For that, keeping pace of the key market trends becomes a fundamental aspect for all organizations that want to be at the leading edge.

In this light, Meta4, a world-class leader for technology solutions in human capital management (HCM) offers seven HR trends for companies planning to roll out projects in talent management in their organizations. These trends fall within two main lines of action: digitalization and automation, set to be unstoppable in both the professional and personal realms, and humanization as embodied by the rise of soft skills.


Meta4 defines four trends in automation and digitalization that HR professionals must know about when defining their action plans for the next months:

1. Virtual assistants: These are used for automating the employee service. Though bots are the most popular form of chat or voice assistance, realistic virtual robotic or holographic representations are beginning to emerge. Virtual assistants offer HR a two-fold benefit: workforce cost savings and faster responses in a more personalized manner to employees’ needs anytime and anywhere.

2. Applications for mobile employee services: These respond to multiple needs of the workforce, such as for managing benefits for health and wellness, the means of transport among others, while facilitating internal communications. Such applicati ons contribute to improving employee engagement within their organization.

3. RPA Platforms: These robot process automation platforms are one of the most notable revolutions in HR digitalization. Using these robots for managing different administrative processes like employee hire, data upload, communications and alerts lead to considerable savings in time and in expenses for organizations.

4. Big Data and Machine Learning: Many organizations have already that have incorporated data intelligence in their HR processes. For instance, in recruitment, through these new technologies, you can define ideal recruitment profiles, design absenteeism models, personality-job fit models, and more. All with the purpose of anticipating talent flight to be able to take steps to retain the best professionals.


Given the technological onslaught, human beings seek to enhance capabilities that allow them to set themselves apart from machines so as not to lose their identity. Accordingly, Meta4 underscores three additional trends on the need to humanize organizations.

5. Soft Skills: Such as leadership, communication, collaboration and time management are emerging as key factors that organizations should strengthen. Despite their high relevance, these characteristically human skills are rather complicated to automate, and many companies do not have a culture prepared for developing them.

6. Employee Centricity: In today’s digital world, organizations are realizing that their employees are crucial and central for adapting to the requirements of customers who are becoming more and more demanding. That is why the employee experience has recently become one of HR’s key priorities; they are seeking to offer the right responses to employees’ needs to improve their work experience.

7.Employee Wellness: With the development of neuroscience, there is more and more awareness of the importance of physical health for mental development and that’s why one of the most valued trends in today’s working world is mindfulness. So, companies are beginning to provide employees with mobile applications to manage their health and sports routines, gym vouchers, talks on healthy eating, and other issues.

For Carlos Pardo, CEO of Meta4, “New technologies are transforming the concept of HR and while we do not know what its future will be like, we can assert that digital will take on an increasingly important role. Only organizations able to optimally adapt digitalization to their talent policies, will be the ones to be successful in their business.”